Client Feedback Blog

2012-02-08T13:57:00.000-08:00

"...the team were fully engaged and actioned your directions. I appreciate your efforts and care in supporting our business and our vision."

2012-02-06T15:04:00.000-08:00

"I hope you had a great holiday - this summary was perfect, no questions from the team."

2012-02-06T15:02:00.000-08:00

"Thanks for your speedy turn-around on this report. It has been well received and we are moving ahead with the winner but as you can imagine with some changes."

2012-02-02T22:01:00.000-08:00

"The symbols in our ads got really good feedback....and it all really helped us with messaging and targeting."

2012-01-24T14:31:00.001-08:00

"Let me just add my thanks as well. Feedback on the presentation has been very positive and provides a good platform to develop our ongoing strategy."

2012-01-24T14:28:00.000-08:00

"Thank you for your presentation... Your presentation was well received & we look forward to working with you on afollow up project later in the year."

2011-10-31T15:06:00.000-07:00

"It was one of the most challenging stakeholders I've worked with... they said it was great."

2011-10-31T15:05:00.000-07:00

"Thank you for the report - its excellent and very useful"

30 June, 2011

2011-07-03T16:12:00.000-07:00

"Many thanks for the report. I have briefly reviewed it and it looks good. Thanks to you and the team for all your efforts - it looks really comprehensive!"

20 June, 2011

2011-06-19T23:43:00.000-07:00

"All went well on Friday, and the results will be taken on board.

Thanks again for your great work on a short turnaround!"

2 June, 2011

2011-06-05T23:36:00.000-07:00

"Firstly let me reiterate, how pleased we all are with what you are sending through. Those results, interpretation and presentation all exceed our expectations and we appreciate your thought and hard work."

7 April, 2011

2011-04-06T16:25:00.000-07:00

"These are exactly the results I need. I will take these to the executive retreat tomorrow...Great work, thanks for meeting my deadlines."

22 December, 2010

2010-12-22T14:27:00.000-08:00

"Yesterday was a small thank you for all the great work INSIDE STORY has done, and for the great contribution you have all made to making our operations that much more effective and efficient."

22 December, 2010

2010-12-22T14:26:00.000-08:00

"Thanks for your great work on the research."

29 October, 2010

2010-11-14T20:25:00.000-08:00

"For many years now, [our company] has enjoyed a great working relationship with INSIDE STORY. We have greatly valued the brand tracking services provided, and in particular the tremendous help this has been in our achieving our marketing objectives."

11 November, 2011

2010-11-14T15:45:00.000-08:00

"The research was a great platform to base our 5 year corporate reputation plan (now signed off by the Directors), and was also used as part of the 5 year corporate business strategy."

8 November, 2010

2010-11-07T15:47:00.001-08:00

"Thank you both for presenting the research today. It was great to share this information with our key suppliers on direct mail activities. This is useful in assisting to develop the next campaigns for both new and retention acquisitions."

3 November, 2010

2010-11-07T15:44:00.000-08:00

"It’s great to be working with you again.

I really enjoyed getting out of the office and being involved in the depths (haven’t done that in such a long time). It gave me a better understanding of the people and their lives - rather than just reading someone else’s summary."

12 October 2010

2010-10-12T15:36:00.000-07:00

"I thought the presentation went very well. Just the right balance of depth and simplicity."

28 September 2010

2010-09-27T20:02:00.000-07:00

"Thank you for the invitation to learn more about your neuromarketing research techniques last week.

Understanding the power and role of emotions in our lives has been a bit of an enigma using traditional methodologies. It's been more intuitive than measureable. Neuro techniques offer a method to better observe the invisible and non-rational world that drives our instincts and much of our behavior from our limbic system.

Hopefully, one day soon I will be in a position to commission you to undertake further projects into this field in order to understand what best triggers the desired emotional and behavioral responses.

Thanks again, Chris"

Chris Middleton, Client and former Global Lead on Arnold Worldwide. Jack Daniel’s.

28 September 2010

2010-09-27T19:26:00.000-07:00

"Just wanted to say a massive THANK YOU for all your help with the project research. I know it was an extremely hectic few weeks with very tight timings but I appreciate all your hard work to complete this within timeframe. And, we got some valuable output!!

Thanks again."

10 September 2010

2010-09-12T18:02:00.000-07:00

"I just wanted to thank you and the team at INSIDE STORY for a very insightful de-brief of the new brand positioning direction.

I wanted to provide you with the feedback that it was an excellent response to the brief. I know that you have worked very hard (long hours) to turn this around in our challenging time-frame. A big thanks to you all. It has provided some great clarity on our direction.

I'm delighted that we had this opportunity to influence the outcome..."

24 August 2010

2010-08-29T15:37:00.000-07:00

"Thank you again for today – that was a really good session and a very thorough report. I just spoke to ... and ... and they were really pleased with the findings."

June 2010

2010-08-17T23:39:00.000-07:00

"INSIDE STORY developed a unique research program for CS Energy, blending their need for independence and rigour with the unusual circumstances of a company whose business was in the public eye despite being unlisted and not facing a retail market. INSIDE STORY staff were flexible and delivered a tailored research package, not an off the shelf product, yet maintained focused on the integrity of the research rather than offering us the simplest option for them. Mixing objective desktop research with both qualitative and quantitative research with community opinion leaders, INSIDE STORY provided CS Energy with a comprehensive understanding of its relationships with local stakeholders and the broader community. This information, in turn, has influenced the company’s strategic direction and changed its approach to community relations. The research outcomes were practical, easily understood and actionable. I have no hesitation in recommending the INSIDE STORY team."

Phillippa Mowle
Ex Manager, Marketing and Communication
CS Energy

17 August 2010

2010-08-17T23:36:00.000-07:00

"Thanks for all the work on the preso today. I think it was a great presentation and went down really well."

Stephen O'Connor, Sydney Opera House

11 May 2010

2010-08-17T23:34:00.000-07:00

“The INSIDE REPUTATION research we conducted a few years ago has guided us in our sustainability strategy and has been instrumental in giving us a view and targets to help us achieve a much more positive view of our Company with the State Government, with NGOs and the local community around our mill operation.”

4 August 2010

2010-08-03T22:50:00.000-07:00

"Thank you. I am very happy with this product and the changes you made yesterday to the moving forward section.

I think it gives us a very clear steer as to what we could do next.

Thank you for your patience in taking on board our comments - I think the end product is of a high quality."

13 July 2010

2010-07-19T17:37:00.000-07:00

"INSIDE STORY have conducted my Brand and Advertising and Tracking monitor for the past 14 years. Over this time they have demonstrated a great understanding of the category, and ability to express this understanding to others. I appreciate that my account is serviced by senior executives and that INSIDE STORY believe each market is unique and that insight is driven by a deeper understanding than is provided by out-of-the-box solutions."

Rob Barnfield, Research Information & Strategy Manager, Lotto. Formerly client at Telstra.

25 June 2010

2010-07-05T17:40:00.000-07:00

Thanks for sending the two final reports through. It has been great working with [you] and your team as well. I'll definitely be in touch for other upcoming projects.

8 June 2010

2010-06-14T23:30:00.001-07:00

I really appreciate your team's hard work and responsiveness on this project to date.

18 May 2010

2010-05-18T22:09:00.000-07:00

"Mixing objective desktop research with both qualitative and quantitative research with community opinion leaders, INSIDE STORY provided CS Energy with a comprehensive understanding of its relationships with local stakeholders and the broader community. This information, in turn, has influenced the company’s strategic direction and changed its approach to community relations. The research outcomes were practical, easily understood and actionable. I have no hesitation in recommending the INSIDE STORY team."

7 May 2010

2010-05-09T19:13:00.000-07:00

Wanted to send you a note to say thank you for your presentation today. I’ve really enjoyed the research that I participated in and think we have some great insights to developing our marketing and communications.

19 March 2010

2010-04-28T21:55:00.001-07:00

“I'd like to re-iterate that I really appreciate the combined input from the team at INSIDE STORY in producing an excellent study together in a very challenging time-frame. Many thanks to all of you.”

18 March 2010

2010-04-28T21:54:00.001-07:00

“I'm really pleased with the information captured in the report and the clips that were collected. A lot of discussion has been generated by these.”

9 February 2010

2010-04-28T21:53:00.000-07:00

“[The researcher], in the couple meetings we have had, has struck me as a very insightful and innovate thinker, who…sees fun in shaking up a stuck market.”

Client Feedback Highlights 2009

2010-04-28T21:52:00.000-07:00

23 February 2009
“Just want to re-iterate my mention at the end of the presentation - a big 'thank you' for the exhaustive work that has gone into the [product] and the outputs/insights achieved thus far. The research team would also like to emphasise our appreciation of the 'can do' attitude from you and the entire team at INSIDE STORY - the sheer brains, knowledge and abilities demonstrated by you and your team is invaluable to us.”

22 June 2009

“For the communications optimisation research for [our] ad, we selected INSIDE STORY and the neuroscience based approach which measures brain activity directly. We found the approach enabled us to understand in detail how the ad worked in terms of engagement and branding. We found the approach easy to understand, and as a result, the findings were very helpful and actionable. The learnings gave us a clear direction as to how to best optimise that ad. We feel we produced an outstanding ad and INSIDE STORY’s approach has been an integral part in this process.”

Client Feedback Highlights 2008

2010-04-28T21:48:00.000-07:00

28 February 2008
“Great presentation! I was really pleased and all the brand guys have spontaneously told me how pleased they were by it - that you were really good, and able to answer all the questions and that the pictures were a really nice change from the usual words words words we get bombarded with.”

19 May 2008
[A client] mentioned the output from "another" conjoint study was...too much information, too complex, hard to find the insights, too hard to deal with. “Not like INSIDE STORY where your outputs are really clear and easy to understand. Much more usable."

June 2008 Client Feedback Survey

“She demonstrated incredible understanding of the problem and presented potentially sensitive information with great tact…great level of detail…able to answer all their questions in an easy to understand way…attention to detail…great to work with…the highest quality…very high standard."
“In my experience the work IS has done for [our organisation] and others I have represented has always been of the highest quality and I have and will continue to recommend their services to my colleagues and professional contacts."
“It is always a pleasure to work with INSIDE STORY. You have consistently delivered high quality results over numerous projects with us in recent years. Your extremely efficient project organisation and excellent communication mean that I can rely on you to deliverwithout having to monitor progress at our end. I regard this a very valuable attribute.”
“It is always a pleasure to work with INSIDE STORY. You have consistently delivered high quality results over numerous projects with us in recent years. Your extremely efficient project organisation and excellent communication mean that I can rely on you to deliver without having to monitor progress at our end. I regard this a very valuable attribute.”
“[The researcher] was a delight to work with. She demonstrated incredible understanding of the problem and presented potentially sensitive information with great tact.”

25 June 2008

“The introduction of a continuous tracker was a major change for [us] and the fact that the contract has been renewed twice is testimony to how well it has been received by the major stakeholders.

“INSIDE STORY have a strong competency in continuous tracking...they were well up to speed from day one. The project management is exceptional. At all times requests and queries are acknowledged and responded to promptly. The level of service we receive is exceptional.

“INSIDE STORY is a very professional, well managed research company who employs skilled, positive people”

26 June 2008

“We commissioned INSIDE STORY to assist us in the delivery of our new web…project and quickly found that they were the perfect, professional choice for our project requirements. INSIDE STORY gained an excellent understanding of our requirements and worked with us throughout the engagement to ensure we received the desired outcomes for our stakeholders and our initiative.

"I have found INSIDE STORY to not only provide exceptional quality and detailed research and reports, they are excellent at providing our project team with the important consumer and industry insights into our target audience for our website. They also inspire our project team to deliver quality solutions for our target market by involving ‘real’ people in their group research sessions.

“INSIDE STORY’s reports are easy to use, practical and informative pieces of work which clearly outline the research they conducted for our engagement. INSIDE STORY are adaptive to the needs of their clients and on numerous occasions have prioritised and changed their work commitments and style to suit our needs.

“INSIDE STORY regularly exceeded our expectations through their professionalism and ability to deliver the outcomes required for our initiative. INSIDE STORY have excellent project management strategies and methodologies which is welcomed by their clients. They are upfront with all aspects of their methodology and are accommodating to making changes where required to suit their clients. All project related challenges were discussed with our team at the appropriate times and dealt with in a timely fashion. I felt confident with INSIDE STORY’s ability to deliver the work they were engaged to do for our project and they have an exceptional proven track record with our project in meeting all deadlines, and adhering to the budgetary constraints.”

28 July 2008
“Just a quick note to express my thanks to everyone who worked on this project. I think the outputs are great and have met all project objectives. It's been tough at times but glad that it's now over and to top it off, it's a success in my opinion.”

Client Feedback Highlights 2007

2010-04-27T18:10:00.000-07:00

27 March 2007

“I have worked with the team at INSIDE STORY for many years across many projects. [They are] a unique team who are not only research experts but confident, credible business consultants and critical thinkers. They engage stakeholders strategically throughout the project, sell ideas for change and have the rare ability to toggle between the “big picture” and important details.”

2 April 2007

"I have maintained a professional relationship with INSIDE STORY through three organisations for whom I have worked as Market Research Manager and Strategic Decision Support roles. My reasons for this are, of course, entirely selfish – IS have always treated me as an 'important client', their management of all the stakeholders in the projects has always been elegant, and their research approach, design, conduct and resultant insights have been consistently well-reasoned and astutely conveyed. In contrast to some other research houses with whom I have work (and subsequently terminated), IS are not a 'market data production line':

they are collaborative – they introduce robust methodologies but are also adaptive to our needs as a client when framing the initial problem and developing the research structure and analysis;
they are responsive – I have always felt that they treat my deadline and internal customers as their own;
importantly, they are respectful and considerate of the respondent (for these people are our current and future customers); and
they will indulge my occasional “hobby horse” issue, but ultimately if my view disagrees with the market, they’re not afraid to lead me gently back to the truth.

“These attributes have suited me and my objectives in the customer insights roles I have held over the last 6 years, and have contributed real value to the organisations for which I worked. IS will remain 'my agency'.”

11 April 2007

“Market research to me is just a bunch of graphs and words on paper if you don’t have an intrinsic understanding of how it was collected, any limitations and then the possible scenarios and directions the research is indicating. Too often we see marketeers simply accept market research to be gospel and tear off in different directions only to come up empty handed. With INSIDE STORY this does not happen because the value add they deliver is a gentle hand on your shoulder that gives you the deeper understanding of the outcome. Market research is no longer a simple report with INSIDE STORY it becomes a deep understanding...I’m happy to say I have been a student of INSIDE STORY.”

13 April 2007
“We wanted to know how well [our organisation] was meeting its members’ needs, so we contracted INSIDE STORY to undertake a comprehensive study of the views of [our] members and other stakeholders. INSIDE STORY had undertaken a similar study for us in 2001, so we knew that we would receive detailed information that would allow us to review our progress over the five year period.

"[The staff] were very capable and professional in all our dealings with them. They were able to successfully communicate some challenging or thought provoking perspectives for our board to consider as part of our strategic planning process.”

2 May 2007

“All communications with our office were carried out in a business like and professional way which meant we were able to rely on agreed deadlines and procedures. Our Company is extremely delighted with the results.

“The fresh eyes of the INSIDE STORY team came up with some new angles for us to consider based on client feedback. Working through the outcomes has been a very motivating process and we are quite inspired by the advice we have received because the clear recommendations and suggested action points have given us new momentum.

“We are really very pleased with the support we received from INSIDE STORY and are confident we will see a positive impact on our sales over the next few months as a result.”

Client Feedback Highlights 2006

2010-04-27T18:06:00.000-07:00

8 February 2006
“Over the years I’ve really admired [the researcher's] ability to pick the winners and losers. [She] is the best qualitative researcher I’ve seen and has a fantastic understanding of what makes people tick.”

8 February 2006
“With her innovative techniques and thoughtful questions, [the researcher] got our diverse team really focused on customer needs and how we can provide and market outstanding customer service.”

17 March 2006
“In my 11 years in market research, I [have] never before seen a study as complex as this one done and delivered on time – which this one was. Congratulations to the team at INSIDE STORY.”

20 March 2006
“If I was running my own business - I'd hire INSIDE STORY to do my market research. I was thoroughly pleased with your speed, flexibility, intellect behind the research design and the willingness...to really get your hands dirty in researching the product. Further, everyone in your office was friendly and accommodating and after working a series of long days that is a really welcome experience.

"The feedback internally has been very positive on the breadth and scope that the research covered as well as the design and implementation…I also think the focus group moderation that you did was excellent…and they were some of the best run groups I've observed.”

9 June 2006
“I just wanted to thank you all for a very good presentation. Whilst unfortunately there was nothing really surprising (such as everyone reading the inserts!!), there was a lot of food for thought & positive outcomes!! We are all happy with the work you have done, and appreciate the hard work you have put into it.”

30 June 2006

“I’ve just had a quick scan of the latest presentation and I wanted to tell you immediately how impressed I am with the contents and the presentation. I look forward to spending more time reviewing the survey results over the next few days and I will be very pleased to share these with our Board at its next meeting.

"It’s clear that you and your colleagues have put a great deal of work and effort into this final report –it’s well presented, easy to read and highly professional. I would be grateful if you would accept my sincere thanks.”

28 September 2006
“This is a beautiful, clear, and concise report!

"Plus we love the fact that people are very motivated, scoring much higher there than expected! Essentially, they're like sponges, ready for us to give them information...thanks, this is a job well done!”

29 November 2006

“Thanks once again to you and the team for your hard work and dedication. It is always a pleasure working with INSIDE STORY.”

4 December 2006

“[We] were very, very happy with your work. We’re also very happy with the usability testing process we followed, and the evidence it has provided to us, and may recommend that the site owners conduct another round of testing in around six months time.”

6 December 2006

“We have just completed our planning for next years Public Affairs for [our company] yesterday and the report was great input. It’s also received quite a bit of interest around our corporate team here.”

15 December 2006

“Great presentation. I enjoyed it even though I'd read all the data a few times before!”

15 December 2006

“Well presented today, and the results are amazing. Such strong support for the value of this sector. What we need to do now is have the study as an ongoing thing, not just a 'dipstick' that occurs every now and then…Note also that my Managing Director is extremely pleased with the results too.”

Client Feedback Highlights 2002 - 2005

2010-04-27T17:59:00.000-07:00

10 February 2004
“Bloody fantastic - as usual!”

10 May 2004
“Hi lovely ladies of INSIDE STORY,

I'd like to formally thank you all for making me look good - informed, well versed in the field, able to run tight projects, etc. - even where this would perhaps not actually be the case if I were left to my own devices. I appreciate the extra yards that you and all the IS staff have gone to over our relationship - you're all very good. This has made it easy for me to dismiss other agencies in your favour - no need for favouritism here - you are just better.”

08 October 2004

"The English language seems to rely on metaphors, quips and colourful phrases to capture the rich emotional territory that relates our experience. Using the metaphor technique, INSIDE STORY are able to extract this rich emotional context from consumers, and then relate it to marketing professionals in a stimulating and thought provoking manner. A truly valuable exercise that forces you to re-evaluate your brand positioning and brand relevance."

13 October 2004
“Thanks very much for your always professional help.”

18 July 2003
“Thanks - I must say I am very impressed with your job!”

15 July 2002

“[We] are feeling increasingly comfortable with the data and of course with the progress being made. Tks for your time and for the efforts put into this whole program. We've come a long way from the initial discussions and both the scale and the data is becoming increasingly visible within Telstra management.”